If you’re anything like us, you’ll be curious about the best-selling smartwatches 2023. We love to see how brands are doing and what users enjoy, so the news of the Q1 sales was music to our ears.
Thanks to Francisco Jeronimo, an IDC analyst, we have data about smartwatch sales for the first quarter of 2023. In a Twitter infographic, Jeronimo details the top five smartwatch models and the top five smartwatch vendors. Hint – you probably won’t be surprised who the leading brand is!
Are you curious about where your favorite brands are? Keep reading to see how your top brands have measured up this year.
Who Is The Best-Selling Smartwatch 2023?
Let’s get into the data.
The best-selling smartwatches 2023 belong to….. Apple!
This probably isn’t a surprise to anyone, especially with the recent release of the Apple Watch Series 8. Apple landed three out of five of the top spots, with the Apple Watch 8, Apple Watch SE, and the Apple Watch 3.
While we’re not surprised that the Watch 8 and SE have claimed the top spots, we’re intrigued that the Apple Watch Series 3 has made it to 5th space. This older model has been around since 2017 and lacks much of the newer technology.
Not only that, but last week Apple announced that the Apple Watch 3 wouldn’t be receiving the watchOS 9 update. From this news, we expect Apple to discontinue this older option in the next few years.
Of course, the Apple Watch 3 is a great budget option, but it seems Apple will be phasing this model out soon. If you’re looking for an affordable Apple Watch, the SE or a pre-loved option may better stand the test of time.
Which Other Brands Are In The Top 5?
It’s not just Apple that made it into the top five, though. Samsung also succeeded in the Q1 of 2023, and the Galaxy Watch 5 and Galaxy Watch 4 Classic have made it to the third and fourth spots.
Released last year , in 2022, the Galaxy Watch 5 is an undoubtedly popular smartwatch. We’re not surprised to see this model in the top five, as Samsung’s sleek design and innovative trackers allow Android users to get active.
Top Smartwatch Brands 2023
So, that’s it! Samsung and Apple hold the top five spots.
But, Jeronimo offered additional data about smartwatch vendors’ growth and success in Q1 2023.
Apple is the most popular brand, with 51.2% of the total market sales. Samsung follows with 18.9%, and then Garmin sits in third place with 7.2%.
In the fourth spot, we have Huawei with 4.5%, and in last place is Fitbit with 3.6% of smartwatch market sales.
The Bottom Line
As Q1 wraps up, we’re excited to see what the Q2 data is! What do you think about the best-selling smartwatch 2023 data? Do you agree with the sales, or do you think a different brand should be at the top spot? Let us know in the comments!
Stay up to date with the latest news and data here.
Last Updated on January 13, 2023
Isobel is a freelance copy and content writer who regularly contributes to Superwatches. Well-versed in all the ins and outs of the smartwatch industry. Isobel specializes in Fashion and design and is a First Class fashion design graduate.
Currently lives in Bournemouth, United Kingdom.