For more than 10 years Armani has been known as a fashion brand. They make everything from chocolate to apparel. If you’re a fan, you might like to know that the Emporio Armani watch collection is surprisingly affordable.
Their watches are traditional and elegant as well as carrying modern designs. They offer their wearer a unique statement.
There are collections aimed at any budget you might have. There’s no need to agonise over whether or not an Emporio Armani watch is for you because they’re so accessible.
Being part of the Armani Group, you get high-end fashion when it comes to an Emporio Armani watch. This Italian fashion brand began in 1975 by the famous Giorgio Armani. The group has its finger in many pies.
15 years ago, Armani was thought to be the fastest-growing brand in the fashion world. They have offices in various famous cities around the world, like London, Paris, New York, Milan and Tokyo. Today they’re worth $9.6b.
Armani prides itself on offering modern trends with a classic feel. A lot of what you see from the Emporio Armani collections have direct design influence from the man himself.
Are Emporio Armani watches worthwhile?
Emporio Armani is a fashion brand. You’ll get reasonable quality manufacturing, but, this is not a premium brand like Rolex or Omega. Set your expectations accordingly.
If you look online at reviews from wearers, you will find that the main reason for purchase is for the name, rather than the functionality of the actual watch functionality.
It’s been noted that a lot of repeat purchases occur, so buyers clearly love what they get.
One thing that stands out in reviews is how much buyers like the look and feel of the wristbands on the timepieces.
You’ll certainly find better quality movements than in an Emporio Armani watch. Citizen and Seiko, for example. You get a better watch for roughly the same price, but you won’t get as much choice.
How are Emporio Armani watches made?
Emporio Armani is the designer and the actual manufacturing of the watch falls to Fossil, who have several huge manufacturing factories in China. The Fossil Group will then distribute the timepieces directly themselves.
What is the cost of an Emporio Armani watch?
You’ll easily find an Emporio Armani for your budget, whatever it is. The cost depends on three things.
- Which collection that particular model is part of. This dictates what the movements is and what materials have been used.
- If any of those materials are precious metals
- Where you’re buying it.
Low-end Emporio Armani collections begin at around $150. For example, you can get the Men’s Chrono with quartz movement for $138.98.This is the sort of watch you’ll find in a department store. They have less features than their higher-priced siblings, but no less sophistication in their design. This Men’s Quartz is sensational and only $89.99.
The middle of the road collections come in around $250 up to $400. Here you get better features. You can even find a smartwatch in this price range. The Smartwatch 2 is $241.51 and arguably has one of the most unique looks you’ve ever seen for a smartwatch. Check it out here.
If you’d prefer something more traditional, for $364.23 you can get hold of this beautiful Japanese quartz stainless steel automatic.
At the premium end of their collections, you can expect to spend around $800 and up. This men’s leather dress watch is a great example, at $820.00.In this price bracket you can expect to see a lot of genuine leather staps. You’ll also note Swiss auto movements. A lot will also offer sporting functionalities. The metals used are better quality, too. You’ll find rose gold, gold and stainless steel. A lot also have ion-plating.
Should I buy an Emporio Armani watch?
A lot of collectors consider the weight and durability of their watch to be a sign of quality. They’re not wrong, these things are important, but they don’t tell the whole story of the watch.
Emporio Armani watches are undeniably a wonderful fashion accessory. Some have components that are Swiss-made, so you can do your homework and ensure you’re buying the best quality you can find within the brand.
It’s definitely style over substance here. If you’re OK with that, then you’ll be able to peruse the collections and marvel at the sheer beauty on offer.
The brand does work with the Fossil Group and the jury’s out on whether or not this adds or detracts from the quality. Fossil aims to make price-accessible watches that are as high-quality as possible. Many companies trust Fossil because of this commitment. Producing something poor quality would only tarnish this great reputation.
If you’re not convinced, why not look at some alternatives?
If you’re looking around that mid-range level that tilts toward the luxury category, check out Movado watches here.
If you’ve got a bit more to play with, you’ll enjoy our review of Zodiac watches, which can be found here.