Sustainability is a buzzword right now. But, how many brands are taking steps towards a greener future? One key watchmaker to keep an eye on is ID Geneve, a Swiss brand with big ideas.
ID Geneve has launched the “world’s first circular strap,” a new watch strap that is compostable and vegan at the same time. As brands start looking to the future, we can expect to see many more developments in materials, and ID Geneve is currently at the forefront of sustainable watch design.
Explore their latest launch and the new material here. Keep scrolling to find out more!
What’s The New Design?
Released on March 28th, 2022, ID Geneve premiered their “plastic-free, industrial, compostable, and vegan strap” to the world.
The unique design is manufactured from “Treekind” materials. This new material is made from leaf leather and can biodegrade when left in the right conditions. If you’re keen to reduce your impact on the planet, this is excellent news! Now you can enjoy premium smartwatch features without the fear of ruining the environment.
The material is eco-friendly, but the manufacturing process of the strap is green too. The process doesn’t need any extraction of raw materials. Instead, waste is upcycled and turned to biogas when no longer needed.
Who Is ID Geneve?
Created by Nicolas and Singal, ID Geneve is here to offer watches that come with transparency and truth. With experience in the watch industry, these two are keen to create a genuine and sustainable brand to fill a gap in the watch market.
Alongside their latest launch, ID Geneve offers a range of analog watches with fine materials and modern design. However, the team is looking to “take the leadership in eco-innovative watches,” so keep watching this brand for more sustainable innovations.
Are There Any Other Sustainable Watches?
Sustainability and smartwatch tech are exciting. However, many mainstream brands are still lacking progress in this department.
However, there are some options if you want to use a smartwatch while reducing your environmental impact. A key opportunity for eco-friendly fans is shopping from “Amazon Renewed.” This section of the website provides the latest smartwatch tech through pre-loved models. These are fixed up and cleaned, leaving you with a new watch and one less in the landfill.
Another way to be sustainable with a smartwatch is to use your watch for as long as possible. When you invest in a high-quality smartwatch, it’ll last longer. So, if you can, try to opt for hard-wearing smartwatches (like the Garmin ranges), as these will stay with you for years.
While our primary focus is often on smartwatches, it’s essential to look at innovations in all areas of the watch industry! Exciting things are starting to happen, and we’re ready to embrace sustainable watch designs.
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Last Updated on April 12, 2022
Isobel is a freelance copy and content writer who regularly contributes to Superwatches. Well-versed in all the ins and outs of the smartwatch industry. Isobel specializes in Fashion and design and is a First Class fashion design graduate.
Currently lives in Bournemouth, United Kingdom.