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New Tag Heuer Watch NFT Feature

By Isobel Coughlan. Updated: Jun 28, 2022

Tag Heuer Watch NFT Feature
Image Credit: Tag Heuer

A Tag Heuer watch is a symbol of fine craft and watchmaking tradition. But what happens when you mix the latest tech trends with a Swiss watch?

Well, with Tag Heuer’s latest watch, you can find out!

The Tag Heuer Connected Calibre E4 wearable is compatible with a new function that allows you to display your NFTs as a custom watch face. It’s inevitable for smartwatch tech and popular NTFs to combine, and Tag Heuer is doing it in style.

Is this just a status symbol or an exciting new innovation? We’ve found all the facts about the Tag Heuer NTF crossover to help you decide. Read on to find out more.

Tag Heuer Watch NTF Display

Tag Heuer Watch NTF steps

Cryptocurrencies NTFs are inescapable this year. Whether you like them or not, it seems like the unique currency is here to stay. 

Tag Heuer was one of the first luxury brands to allow cryptocurrency payments on their US website, so it’s not a complete shock that the brand is offering NFT smartwatch features. 

The Swiss watchmaker has added a crypto wallet feature, allowing users to display their personal NFTs as smartwatch faces. Part design, part status symbol, it’s interesting where the trends are headed. 

The new feature will be free to download from the Google Play Store or Apple’s App Store. Once downloaded, Tag Heuer watch users can connect crypto wallets, including the popular Ledger Live or Metamask. When added, users can select one of three time displays to complement their NFT. All operate with collections on ETH.

Will We See A Tag Heuer NFT Collection?

The Swiss brand has embraced cryptocurrencies and NTFs, so will their own collection be next? 

This is unlikely, as CEO Frederic Arnault stated they’re “not launching” their own NTF collection. But, the team believes that the NTF display feature will be an attractive addition for watch owners and fans of cryptocurrency. 

What Else Does The Tag Heuer Watch Offer?

TAG HEUER CONNECTED Calibre E4

Alongside the NTF feature, what does the Tag Heuer Connected Calibre E4 provide?

This smartwatch is a luxury wearable. From materials to functions, each aspect of this Swiss-made device is premium. 

Popular features include:

  • Guided on-wrist workouts
  • Two size options, 42mm and 45mm
  • High definition screen and ultra-resistant glass
  • Customizable straps
  • On-wrist messages and notifications
  • Heart monitors

Whether you want to work out or complement your suit at an event, this watch is designed for all of life’s occasions. 

But, it comes with a cost! The Connected Calibre E4 model currently sits at $1800 for the 42mm edition. The 45mm watch is $2050, and you can even choose a titanium model at $2550. This is expensive, but it makes sense when you weigh up the quality, design, and longevity.

Tag Heuer Golf edition

The Takeaway

NTFs aren’t for everyone, but for those invested in cryptocurrency, this is an exciting update. Tag Heuer watches effortlessly mix tradition and modern influences, so we’re excited about future updates too.

Want to know more? Explore luxury timepieces here.

Isobel Coughlan( Author )

Isobel is a freelance copy and content writer who regularly contributes to Superwatches. Well-versed in all the ins and outs of the smartwatch industry. Isobel specializes in Fashion and design and is a First Class fashion design graduate.

Currently lives in Bournemouth, United Kingdom.

Notice: Qualifying purchases through links may support us with commission. Read our editorial policy.
June 16, 2022 By Isobel Coughlan Leave a Comment Filed Under: Brands, News

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