Is your Fitbit sustainable?
It’s 2022; there aren’t any excuses for not making an effort to protect our planet! From clothes to electronics, all companies are starting to address recyclable and low-impact technologies. We have more choices than ever, and consumers are looking for the next sustainable solution. Could we really see a sustainable Fitbit?
Can a fitness tracker really be sustainable?
We’ve delved into Fitbit’s sustainability model to see what this brand is up to. If you’re considering buying a wearable from this brand, keep reading! All you need to know about sustainable Fitbit devices is here.
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Who Is Fitbit?
We’d be surprised if you haven’t heard of this game-changing brand!
Fitbit is a legend in the fitness smartwatch industry. In 2007 they released their first fitness tracker, and they haven’t looked back since.
With affordable options, high-tech health monitors, and sleek designs, Fitbit models are accessible to all budgets and needs. This is key to their success! No matter who you are or what you do – you can benefit from a Fitbit.
This brand was the first to use automatic data syncing, heart-rate monitors at an affordable price, and they offer an open API system.
We’re always excited to see what this team is up to!
Is Fitbit Sustainable?
Let’s get into the nitty-gritty – is Fitbit sustainable? Here’s what we found!
Fitbit is constantly rethinking its manufacturing process and its customer’s consumption. This allows their expert designers and engineers to create new watches that reduce waste and increase the use of recyclable products.
The team aims to
- Reduce single-use plastics
- Use more recycled materials
- Opt for responsibly sourced materials
The team also looks at improving the repairability of Fitbit devices. This means it’s easier to fix a wearable than buy a new one if it breaks. Too often, consumers discard broken watches when there’s an easy fix. Fitbit is certainly happy to repair fitness trackers to avoid their watches ending up in landfills.
Alongside changing the materials that go into Fitbit models, Fitbit is tackling sustainability by reducing waste and hazards in its manufacturing process.
Fitbit uses less water, safer chemistry, and switches to renewable energy sources where possible to reduce environmental impacts. General energy consumption is also decreased if possible.
Not 100% Green
Though Fitbit is making significant strides to clean up its act, they’re not 100% sustainable yet.
The Guardian found that Fitbit refused to answer a range of sustainability-based questions, raising more questions than initially asked. Also, the journalists discovered that Fitbit battery life was, in general, worse than other brands, meaning many Fitbits meet a premature landfill end.
Of course, no smartwatch company will be completely eco-friendly. But, we’re hoping to see improvements from the fitness tracker brand.
Looking To The Future
Fitbit is attempting to be a sustainable brand, but the team here still has a lot of changes to make. The brand has recently been purchased by Google, a brand with good sustainable practices. So, perhaps this new era will involve greener practices and recyclable smartwatches? Only time will tell!
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Isobel is a freelance copy and content writer who regularly contributes to Superwatches. Well-versed in all the ins and outs of the smartwatch industry. Isobel specializes in Fashion and design and is a First Class fashion design graduate.
Currently lives in Bournemouth, United Kingdom.