Fitbit’s recent launch has introduced us to new smartwatches and a modern tracker. But, that’s not the only new development for this brand. ‘Fitbit by Google’ has been added to the team’s website.
We’ve been tracking the Google Fitbit acquisition since 2021, and we’re finally seeing visible traces of Google on the Fitbit store. But what does this mean for Fitbit? Are they selling out? Will their wearables change?
There’s a lot of speculation surrounding these two brands right now, but we’re currently only seeing subtle hints of their connection. Fitbit’ by Google’ only appears on the website – not on any wearables or apps.
Want to know more about the future for Fitbit and Google? Scroll down to find out more.
About ‘Fitbit By Google’
Following Google’s purchase of Fitbit in 2021, there’s been a lot of excitement around the collaboration between two industry leaders.
Google shelled out an impressive $2.1 billion for the smartwatch brand, and we’re ready to see what these two companies have been formulating.
For now, it seems like all that’s visible is the addition of Fitbit ‘by Google’ on the brand’s website. This additional branding has been added to the new Sense 2 and Versa 4 promotional images – perhaps signaling that Google had a significant influence over their development.
However, it’s important to note that the ‘by Google’ tag is always placed to the far right in a small font. While these two companies are joining forces, there’s still an apparent distinction between them.
This is excellent news for any die-hard Fitbit fans, as the brand can maintain its identity throughout the collaboration.
The Future For Fitbit By Google
What are these two key players working on?
Fitbit has unveiled the Sense 2 and Versa 4 models in a surprise smartwatch launch. Released in a shocking last-minute tweet, these two new models look interestingly similar.
Both the Sense 2 and Versa 4 offer a streamlined square shape and bands with the same build. However, the Sense 2 is described as a ‘health and fitness smartwatch,’ whereas the Versa 4 is only a ‘fitness smartwatch.’
Will these new wearables be a success? Hopefully, both look pretty promising. But, time will tell!
Google is set to release the Pixel Watch, a completely Google-branded product. Though this smartwatch is only associated with Google, the wearable may come with ‘native Fitbit integration.’
Right now, Fitbit is even advertising the Pixel Watch on its website. These renders are accompanied by the line ‘Help by Google. Health by Fitbit’. Again, this is an obvious nod to the two entities becoming a powerful pair.
Alongside the Pixel Watch adverts, the renders of the Google watch show Fitbit integration on the wear OS software. Very sleek, to say the least.
Regardless of your opinion of Google or Fitbit, seeing ‘Fitbit by Google’ coming together is satisfying. The future is looking bright for these brands, and the competition in the wearable industry is quickly heating up.
What do you think of the collaboration? Let us know in the comments.
Isobel is a freelance copy and content writer who regularly contributes to Superwatches. Well-versed in all the ins and outs of the smartwatch industry. Isobel specializes in Fashion and design and is a First Class fashion design graduate.
Currently lives in Bournemouth, United Kingdom.