Invicta set out to create a quality timepiece at a modest price. This mantra drives Invicta forward today and it’s a testament to the brand that it remains true to those principles.
The goal as a brand is to deliver something highly crafted so that owners can experience value and high quality. More than half of its customers (according to a survey on its own websites) actually own more than 10 Invicta timepieces. That’s some customer loyalty!
For those who are deeply in love with the brand, there’s a collector’s club. This gives people access to special offers and benefits that are otherwise not available.
This is one of the ways Invicta innovates. Since its conception, Invicta has aimed to be unique. Produce the best, but be affordable. It believes everyone should have access to incredible, bespoke timepieces. If you need a brand for comparison, they’re around the same price point, but better quality than the likes of Skagen and Fossil.
What kind of timepieces does Invicta make?
Invictas aren’t smartwatches or fitness trackers. They are primarily designed to look fantastic at a reasonable cost. (e.g. the above skeleton watch)
An Invicta watch is known as being an affordable luxury timepiece – you don’t have to spend a fortune to make a statement.
The two most popular Invicta ranges are the Pro Diver series and the Lupah series.
- Stainless steel case 48mm diameter x 12.5mm thick; Blue dial; Luminous hands and hour markers
- Japanese quartz movement, VD53 Caliber; Assembled in Japan; SR920SW battery included; Watch weight:...
- Stainless steel band, 215mm L x 26mm W; Band is adjustable by adding/removing links; Fold over...
The Pro Diver takes some design elements from the likes of Rolex and Omega and the range has both water-resistant and waterproof versions. This is great for people into diving as you can have easy access to the data you need. It also looks great in a formal setting. You get the best of both worlds!
The Lupah series is aimed specifically at Millennials and young professionals. There is a plethora of shapes, sizes and dial colors – allegedly over 200,000 possible combinations! You can create your look directly on Invicta’s website so you’re not likely to bump into someone with the same style.
Functionality of an Invicta watch
Recently Invicta purchased a Swiss organisation and that injected a very technical micro-technique for its watch movements. The aim is to revolutionise the quartz movement and bring something new to the market.
The entry-level pieces are around $100. You can pick up the Pro Diver for around $90. There is a premium watch that has some insane features – such as 24k gold and diamonds! This isn’t what Invicta is about, though, and there’s little available for more than $1,000.
As with every brand on the market. There are some benefits and downsides. Here is a list of the advantages and disadvantages you should consider before buying…
- They’re great value for money. There are plenty of designs to choose from. It means you can show off your personal style in an affordable way. The best part is that they offer a premium experience, for less.
- There are multiple sizes on offer. We all know there isn’t a ‘one size fits all’. Invicta offers all sorts. If you like a chunkier watch, there are larger options if you like to show off. However, if you’re on the opposite end of the scale and like something daintier, Invicta has you covered.
- If you like a classic link watch or a silicon strap, they’re available too. You can adjust the straps easily to make it comfortable.
- If you miss a watch on the main website, fear not. Discontinued designs can be found in some shops. If there’s a specific timepiece you’re keen on, there are lots of retailers that will sell you on that in an unworn condition. This includes online shops (including places like eBay) and in physical shops. You just need to hunt it down.
- Invicta tends to put more effort into the designs of its bigger watches. Most owners of the chunkier options have commented that they tend to be more reliable and accurate. This can put buyers in an awkward position when they have a preference for a lighter or smaller watch.
- With the above in mind, there’s a note that Invicta watches can be clunky and heavy. Some can weigh up to a pound. If you have a period of excessive perspiration, say you’re exercising, it can make the heavier ones shift up and down your wrist, which can cause irritation from rubbing.
- Repairs completed under the warranty have been known to take a long time to complete. Depending on your location, it can also be hard to find a physical store who is authorised for said repairs.
- This is a strange downside, but a real one. Some people don’t like the Invicta brand and it may reflect on you. People who like expensive premium timepieces think Invicta is a cheap alternative. If you roll in premium watch collector circles, this could be a very real concern for you. Rolex wearers may look down on you, and this might very well bother you.
Why are Invicta watches always on sale?
Invicta watches come at inexpensive prices because the watch movements are manufactured in Japan. Then a significant portion of the production process is outsourced to China. So the truth is that because they do not manufacture their own movements and sell in huge volumes, the cost is drastically reduced. Though this means there is an abundance of styles to choose from as a result, so it’s arguable that Invicta is an innovative leader in their field.
Invicta’s marketing approach is to provide low-cost watches en mass in order to attract customers. Consequently, Invicta watches are so cheap because of their mass production tactics. A popular manufacturing method commonly seen among lower-priced watchmakers.
However, some argue that Invicta watches aren’t actually offered at a significant discount at all. In fact, the brand raises the manufacturer’s suggested retail price to very high levels before providing the huge “discount.” Therefore nobody ever actually pays the full ticket price for an Invicta because it doesn’t exist.
Invicta stores often run insane (sounding) promotions such as “Buy two, get six free.” Here, they sell you two items at full price and then offer you the remaining six items at no charge. But the amount you pay for the two does actually cover the cost of all the watches. You have to be realistic. A brand is not going to give away its stock for nothing.
Invicta’s Pro Diver series is a respectable homage to the Rolex Submariner, and you can usually get one new for about $100, and sometimes for considerably less than that. So think about what you’re actually getting versus what you’re paying.
Last Updated on September 18, 2021