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Meet The Fitbit Designer Collections

By Isobel Coughlan. Updated: May 24, 2022

Fashion and smartwatches often go hand in hand, but what about fitness bands? The Fitbit designer collection is here to prove that style and activity go together.

fashionable woman stretching on street with Fitbit Designer straps

Though Fitbit has always been a style-conscious brand, its exclusive designer collections are for the ultra-fashion conscious. Rather than the usual silicone straps, the brand has opted for alternative designs and materials.

If you want to be able to wear your Fitbit to events and not just the gym, keep reading. We’ve got the essential details on this exciting collection and all you need to know about Fitbit designer. 

Scroll for more. 

What Is The Fitbit Designer Collection?

Many smartwatches and fitness bands on the market are targeted toward rugged sports aesthetics or minimal design. While these designs are fantastic, sometimes it feels like the industry could do with an extra dose of style – especially at an affordable price.

Luckily, Fitbit designer is here to fill the gap in the market.

The Fitbit team has collaborated with various designers to create one-of-a-kind accessories exclusively for Fitbit products. All of the fashion products are straps, and they’re available for the Fitbit Sense, Versa 3, and Luxe models. 

If you’ve been getting bored of the traditional Fitbit straps, now’s the time to change! There’s something for everyone with different fabrics, colors, and textures.

Who Are The Brands Involved?

Since this is a Fitbit designer collection, the fitness band team has collaborated with well-known brands. With Fitbit’s technological expertise and the designer’s creativity, the results of this collection are super.

Brands included in the collaboration:

  • Brother Vellies
  • Victor Glemaud
  • Gorjana
  • Pendleton

Each designer offers a new take on the traditional strap. The style is very versatile, from Gorjana’s luxury metal chain link band to Pendleton’s laidback woven band. Some options are more alternative, such as Victor Glemaud’s knitted bands, but you can also find chic possibilities – for example, Brother Vellies leather scrunchie band. 

Can I Work Out With The Bands?

A common question about fashion bands is, “Can I work out with them?” As some of the materials aren’t sports-optimized, you may not feel as comfortable doing any intense activity. However, Fitbit’s trackers can still track your health and fitness metrics while you’re using a fashion band.

The typical silicone strap will always be the best choice for working out, as it’s lightweight, flexible, and easy to wear while moving. But, since you can switch bands whenever you want, it’s easy to change to and from fashion bands as and when needed. One minute you’re rocking the Fitbit designer collection, and the next, you’re on a run with a trusty fitness strap! The choice is all yours.

The Bottom Line

Customization is an exciting element of the smartwatch industry. On-wrist wearables aren’t just about fitness; they’re fashion accessories too. Will you be embracing the Fitbit designer collection? Let us know in the comments.

Want to be the first to know? Find our latest smartwatch news here.


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Isobel Coughlan( Author )

Isobel is a freelance copy and content writer who regularly contributes to Superwatches. Well-versed in all the ins and outs of the smartwatch industry. Isobel specializes in Fashion and design and is a First Class fashion design graduate.

Currently lives in Bournemouth, United Kingdom.

Notice: Qualifying purchases through links may support us with commission. Read our editorial policy.
May 24, 2022 By Isobel Coughlan Leave a Comment Filed Under: Fitbit, News

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