Fitbit is one of the most well-loved fitness device companies out there. And their foray into smartwatches has been incredibly popular. Still, consumers are always keen to find out what’s next, and there is an expectation that the Fitbit Versa 4 will be bigger and better than ever before. We looked at the rumors and leaks to provide you with a clear idea of what’s to come. Take a look below to find out more.
The Google Takeover – How Will it Impact Fitbit devices?
One of the key things to consider when looking at what the new Fitbit Versa 4 will offer is that Google has recently acquired the company. This means that all bets are off. There is a slim chance that the entire device will be brand new in design and capability. However, the likelihood is that the most loved features will remain, but there will be a Google spin on them.
When Will the New Versa 4 Be Released?
One of the most searched questions online revolves around the release date of the new watch. And while we do not have any confirmation, we expect to see the new device in August 2022. The main reason for this is that Fitbit traditionally follows a two-year release process. So, as the Versa 3 was dropped in August 2020, the only logical suggestion is that the Versa 4 will be August 2022. For Comparison – have a look at the differences between the Versa 3 and 2.
Fitbit likes to keep its devices as secret as possible. Consequently, the price and features are unlikely to be confirmed until the watch is actually launched. Still, there is hope that we may be able to rely on the leaks to get a general idea of what is to come.
What We Think We Know About the Versa 4
As Google has now acquired Fitbit, some announcements have been made that will give us an idea of what we can expect from the new device. Firstly, we imagine that the latest Versa model will offer Wear OS (Google’s proprietary system) rather than Fitbit OS.
The exciting news that Wear OS could feature means that the Versa 4 will be able to offer capabilities never seen on a Fitbit before. Things such as Google Play, Google Maps, Google Pay, and more will likely feature. The accessibility to music, news, and other apps will be virtually limitless if they are downloadable to the device.
The next expectation of the new Versa 4 is that the design will be similar to the previous version with curved edges and a smooth finish. The brand worked hard to separate its smartwatches from its fitness trackers and add a layer of luxury for consumers. We can’t see any reason for that changing now. However, there may be new colors on offer. But if this happens, then we expect them to be muted liked the current color scheme.
In terms of the display, there is no reason to expect a diversion from the AMOLED screen settings. But we expect the resolution to be ramped up to enable ease of use across the range of available apps on Google Play.
What We Want to See from the New Versa 4
Now we’ve covered all that we are confident about with the new Fitbit Versa 4, it’s time to turn our attention to the things we are keen to see. Firstly, when it comes to features, we are eager to see further steps forward in smart technology. The current devices are good but lack the app capability we want. This will obviously be easily rectified with Wear OS. But if that doesn’t happen, the new Versa 4 must have more app options and better app quality.
One of the biggest issues right now is the lack of music options for wearers. Especially when it comes to offline music access. To increase the popularity of the Versa 4 as a true smartwatch, it is essential that music becomes easier to stream. More accessible in all environments. And does not require users to sign up to yet another service to get offline access.
The next feature that we need to see on the Versa 4 is an upgraded GPS version that allows you to play music through a service other than Deezer. Doing this will make workouts far more entertaining. Allowing users to improve their performance and recommend their device to more people.
Battery life is also an interesting area for Fitbit. Their current Versa 3 can last for just under a week with regular use, which is far better than many devices. However, if the battery life can be extended, consumers are more likely to invest as it will save them time and hassle!
Finally, we also think it is about time that Fitbit adds on better health tracking and gives us ECG capabilities so that consumers can improve their heart health. This will also provide genuine competition to other luxury brands such as Apple, Samsung, and Garmin, etc.
Will the Fitbit Versa 4 be Worth the Wait?
Many of us find that pinning our hopes on a new device is often met with disappointment. Often they are released and have failed to offer the features we have been looking for. However, Google is now leading Fitbit. There is little doubt that this will be their chance to show the world what they are capable of.
Ultimately, if you are keen to get a smartwatch that can offer you exceptional fitness features, choosing a Fitbit device will always be a sensible choice. We are looking forward to seeing what Google comes up with!
Fitbit’s latest release was the Fitbit Charge 5, you can check out our review here.
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Emma brings over a decade of freelance copy and content writing experience and is our Editor, Social Media Manager, and regular contributor. Specializing in long-form content such as blogs, articles, lead magnets, and white papers, Emma also provides businesses with email marketing, website copy, and landing pages.